For the first time in our 60-year history, the Walkley Foundation is staging a public campaign asking Australians to back quality journalism.

Walkley Award-winning journalists are the face of the “What Price Would You Pay?” campaign, which will roll out in the coming weeks across billboards and television, in print and online. The campaign highlights the cost of delivering quality news, underlining the importance of good reporting to a fair and democratic society.

We’re shining a light on the price that journalists pay to deliver the truth, and asking the public to think about what price they would pay for that truth. …

A new direction for the Foundation.

Already 2018 has been a big year for the Walkley Foundation. In February, I was appointed chief executive and we hit the ground running with a new strategic direction and a laser-focus on philanthropy, which we launched in May with the inaugural Walkley Fund for Journalism dinner.

We want to ensure that the Australian media is viable, solid and sustained. We’re working towards that by developing initiatives to assist in building trust in journalism — and that work has never felt more urgent.

The 2018 Edelman Trust Barometer Global Report found: “There is a widespread belief that media is failing…

Louisa Graham

Chief Executive, Walkley Foundation

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