Louisa OlafuyiinBetter MarketingThe Desire to Buy Good Instead of Doing ItOn the worrying commoditization of being a good personFeb 26, 20202Feb 26, 20202
Louisa OlafuyiinThe StartupScarcity Marketing, and how Skims nailed itScarcity marketing is based on the psychological principle of persuasion, coined by Dr. Robert Cialdini. It means that the rarer or more…Jan 28, 2020Jan 28, 2020
Louisa OlafuyiinThe StartupAlexa’s struggle with accentsAlexa’s always had a problem understanding commands from varying accents, however, what’s worrying is her reluctance to learn and improve.Oct 14, 2019Oct 14, 2019
Louisa OlafuyiJOMO — Joy of Missing OutMy Instagram timeline would have me believe that everyone was in Ghana this Christmas. I’m sitting in my quiet apartment, in my pyjamas…Jan 2, 2019Jan 2, 2019