
…roduct people, have difficulty to separate our jobs from who we are. This is understandable because our job is full of uncertainties and this requires us to make decisions without enough evidence. Which in turn make our decisions a manifestation of our knowledge, experience, brightness… a manifestation of us, basically.
Responsive design, therefore, should not be used for its own sake, or because it’s the modern way of creating interfaces. Before jumping into it’s toolset, and starting to rearrange boxes, clear goals should be set based on how, where, and why people will eventually interact with the product you design.