3. Forget your generalized audience. In the first place, the nameless, faceless audience will scare you to death and in the second place, unlike the theatre, it doesn’t exist. In writing, your audience is one single reader. I have found that sometimes it helps to pick out one person — a real person you know, or an imagined person and write to that one.
…logistics to be engaged or entertained. You research logistics when you need to research logistics. We help our customers figure out what to bring and how to pack it: the best gear, which airport to fly into, the clothes to bring for a specific climate. We don’t write story-driven pieces that attempt to tap into the emotion or nostalgia of travel, as tempting as that might be.