Louise Schenk
Designer.
Trying to create urgency reflects the age-old confusion of hurrying with speed — the misguided notion that if you’re not always hurrying, you’re already behind.
Don’t create a sense of urgency, foster a sense of purpose.
Kimber Lockhart
2.8K129
Amen. And what a great topic. I had a boss once who marked every email as urgent. The result: I stopped paying attention to all of them.