…translated into actionable insights that trigger a behavior change or an “a-ha” moment in patients. There is too big a gap between the data-rich information available to institutions and the actionable, real-life information that pushes people to change their behaviors.
The next day, TechCrunch reported that Facebook was quietly paying people — including teenagers as young as 13 — $20 a month to install a VPN app that would track almost everything those users do on their phones, including calls, texts, and website visits.
This is so simple. Yet it seems like such an infrequent practice. As John Elkington found, expressing challenging ideas with satisfying complexity is an excellent way to avoid taking action on them. Having a clear look at the gap between customer happiness and business health is challenging. It’s…
Designers are laboring under defective job descriptions and a limiting framing of the field. As a result, the outcomes we claim to be able to accomplish through design—business success by way of understanding and serving real human needs—aren’t happening as much as they should or could.