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For products, this means making it the highest quality product possible and not cutting corners, cheapening, or holding back anything that would stop your product from being the best possible version of itself. Quality is meaningful, not expedient.
The moral is, if you have to spend $2 to bring yourself $1 closer to your goal, you better have a great rationale to do it.
Money is a way of creating a measurable goal. Some creative people feel shame about wanting to make money. Or believe that it shouldn’t be a priority. Especially if that creative is also a woman.