Tell them you have to make a call between your business and them right now, and they still matter, and you love them, but You’ve Got A Thing. And here’s where it gets easy, and gets mean. You’re giving them a choice to accept you and what you’re working on, and prove that they care enough about you to stick around, or reject you and put their needs over yours, in which case you’re well shot of them.
I know that doesn’t sound fun, and it’s not. You can’t have it all, and some people will never understand that. And you have to get mean.
Thank you Jon, this is everything ❤