Meet the Startup that is personalising skin care using technology

Industries across the globe are evolving at an unprecedented pace and we’re witnessing some of the most bizzare & ‘unreal’ ideas come to life. From driverless cars to space travel for commoners, from gene editing to decentralised currencies, ideas that were merely on paper or just an imagination are now becoming multi-billion dollar industries. And thanks to the internet, everything is becoming a lot more accessible — more knowledge to commodities, making us more aware about the world, about ourselves, and our needs. This awareness and knowledge are generating a momentum that has started questioning the premise & status-quo of every industry.

Ridesharing, co-living, bike-sharing, are all case in point. I spent my last 5 years in two such industries working for distrupers like Uber & ofo, and boy, weren’t they adventurous. Now, I’ve decided to complete the full circle back going back to the industry where I started my career — Skincare, but this time, as an entrepreneur.

Skincare as an industry has existed for decades and it has evolved (well, continues to evolve as I write this) to find solutions to the problems that seemed unsolvable at the time — wrinkles, ageing, weather-skin mismatch and what not. But, one thing that it hasn’t solved for, so far, is personalisation, and that’s exactly what I’ve set out to work on.

When it comes to skincare, there are multiple factors that come into play — your skin type, climatic zone of your location, your daily sun exposure, your stress level, your food habits, your exercise routine, just to name a few. However, when it comes to (off-the-shelf) products you use, they only take into account 2 to 3 such factors at best thanks to the ‘one-size-fits-all’ strategy, and well, scalability. At my startup, I’m solving this exact problem.

Say hello to ‘Yours’ — a personalised skincare solution because we’re all tired of trial and error with off-the-shelf products. Tired of arranging bottles on dressing table that didn’t “suit” us. It’s time you get skin care regimen which is absolutely Yours.

If your skin is asking for more details, log onto: getyours.co and take your skin assessment to order Yours personalised skincare.