Deliberate Discomfort
Frank Yoo

Thanks for sharing your experience, Frank! I still remember the presentation you did at General Assembly where you talked about Lyft redesign. It was so inspiring and encouraged me to do my very first case study. Later on I used your design principles concept to build my team’s own design principles. Since then, I started to share more design learnings on Medium to track my growth as a designer.

Thank you and hope to see more updates from you!

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