Jeremy, Hater’s head of analytics, created a chart a few months back comparing Hillary Clinton proponents to Donald Trump proponents. It was our first crack at translating our data into something we thought the world might find interesting.
We learned that while the two groups certainly disagree on a lot, everyone can get behind guacamole… and no one likes a slow walker. (A bad omen for Brendan, Hater’s CEO, who moves as a fast as a sloth with a crippling case of arthritis).
Vox eventually lifted the graphic from Reddit, and the conversation took on a life of its own. Guacamole became a proxy for NAFTA. . and many were quick to point out that a lack of avocados would cause disruption to one of the few areas of bipartisan support. The other is bread, so avocado toast might actually be the real saving grace.
Looking ahead, we’re going to put more of these together and we’re open to suggestions. Dog lovers vs. cat lovers perhaps?
We’re all ears.