Things to hang on your mental mug tree by Rory Sutherland ▪ About a few different nuggets of information regarding decision making and communication. Presented with clear and interesting examples. Tid er penger by Simen Tveitereid ▪ About (in Norwegian) how we experience our time as shorter as it gets more…

Ways to invest in more resilient teams by John Cutler ▪ About different tactics you can use to foster a solid team, main thread being moving out of comfort zones and doing unconventional things. The different tactics seems sober, but if you’ve worked on a team you know how hard it…

Not Even Wrong — Ways to Dismiss Technology by Benedict Evans ▪︎ About how we often talk about, dismiss and defend new technology because it’s hard to see the possibilities beyond the application (demo) of a new technology. A better way to gauge new technology is to look for an objective…

Great PMs don’t spend their time on solutions by Paul Adams ▪︎ About the importance (and neglect) of spending time prioritizing and defining problems before sketching solutions. …

Ofte er det man trenger et godt verktøy for å systematisere innsikten i brukerintervjuer. Jeg har funnet ett. — Som produktledere, produkteiere og tjenestedesignere er vi alle opptatt av å få innsikt i folks perspektiver og underliggende beveggrunner. Det kan være vanskelig å finne rammer for bruker-intervjuer og derfor være vanskelig å vite hva man egentlig prøver å avdekke. Fra et langt dypdykk i jobs to be done-rammeverket plukket…

By adopting to jobs-to-be-done theory, the role of marketing can move from passively pushing product information to an active and more integrated part of designing the service experience. The idea behind the jobs-to-be-done theory is that people always choose a solution to get a (often timeless) job done. An example…

If you are defining competitive markets as a certain type of products you are limiting your growth and innovation potential. Even worse, it makes your business vulnerable to being sidelined by unexpected competitors. Instead, think of competitive markets as collections of products and services that—in different ways — make customers…

It’s not easy grasping all of #JTBD at once. — It’s easy getting overwhelmed trying to read up on Jobs to be Done. One reason is the framework spans across two steps in research process: conducting the initial research and into analyzing what you find. This is different from using different frameworks for each research and analysis. Digging deeper, here’s…