The French military leader, Napoleon Bonaparte has been credited with the quote that says, “No problem can withstand the constant assault of repetitive thinking.” I am a firm believer of that fact.

The very essence of human advancement is built on the instances or moments in time where select individuals dared to act on the premise present above. Too often we accept the norms presented to us by our work, our policies, systems, processes, templates and the likes. What we forget quite lazily is that all these things have evolved from something that pre-existed them. This is precisely why these very things need to be constantly challenged to find renewed relevance, importance and practical application.

All we have to do is think. I may possibly make it sound logical and therefore pretty simple. But, it’s isn’t. I admit that. Thinking is not as natural as breathing. I have learned to accept that ugly realization. I call it ugly, because, it robs us all of moments of greatness. People breathe quite naturally, to the point where they resist when their breath is cut off in any way or form. Thinking is of less value to people. People aware willing to allow someone else to think for them, disabling them from thinking for themselves. Many people are lazy to give anything a second thought simply because they could it care less about applying themselves. In the spirit of “just getting on with it” many opportunities for innovation are buried six feet deep.

Learn to think. Thinking is like exercising a muscle. Train the mind to think a little further, little by little until the very idea of first base thinking is no longer part of your constitution. Just like biceps develop as weights are lifted repeatedly to strengthen them, so is the mind when you refuse to accept what you are faced with. Think about how it can be improved, enhanced, resolved or corrected.

Today, Apple Inc., a company that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications is the world’s most valuable brand and is worth an estimated $741.8 billion. I think a lot of the success this company enjoys today is born of the idea of going against the grain, believing different to the school of thought and as the brand once said, “Thinking different.” One of their famous television advertisements had a voice over recording, which amongst other things said, “They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” This is the thinking that catapulted the business to leaders in the post-PC era.

This brave pursuit of the next thought that’ll shape our reality is not one that is common, therefore it has to be highly valued. Without it, the human race will only remain stagnant with no sense of purpose or fulfillment. So, as of tomorrow, feel free to look at that problem or challenge with renewed vigour.

Think, think and think again.