Laura PattiCustomer Experience metrics as the ROI of Service Design“The key to making the case for service design is to focus on how you want the work to change customer behavior, and then measure the…Sep 25, 20171Sep 25, 20171
Laura PattiUnbox Move Day—novelty within a service“The experience economy emphasizes that what customers buy are not only the benefits from the service offering, but also the experience…Jul 16, 2017Jul 16, 2017
Laura PattiMoving to service designFrom on-screen to off-screen customer experience—how we’re implementing service design at Bellhops, a moving company.Jun 1, 2017Jun 1, 2017