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In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors’ practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, Presid
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Book ID Asin: 1118808843
Book Title: Marketing Research
Book Author: Carl McDaniel Jr.,Roger Gates
Book Format and Price:
Book Format Name: Paperback
Book Format Price: $14.98-$112.69
Book Format Name: Ringbound
Book Format Price: $67.69
Book Price: $112.69
Book Category: Books, Business & Money, Marketing & Sales and unknown
Book Rating: 86 ratings
Marketing Research by Carl McDaniel Jr.,Roger Gates Book Review
Name: T. McCool
Rating: 4.0 out of 5 stars
Title: Good overview of marketing research methods
Date: Reviewed in the United States on February 11, 2016
Review: Indepth look at marketing research methods and practices. Lacking a bit on details of how to analyze data, but gives you a good overview and well-supported by current literature. I used this text in graduate level course.
Name: Oscar
Rating: 4.0 out of 5 stars
Title: As up to date as a book can be about …
Date: Reviewed in the United States on December 29, 2015
Review: As up to date as a book can be about an every-changing/evolving industry which made only a small amount of online research necessary.
Make sure to get chegg.com answer keys in order to understand the questions properly.
Name: Kyla
Rating: 5.0 out of 5 stars
Title: This was definitely one of the best textbooks I have ever had to use for a …
Date: Reviewed in the United States on September 20, 2017
Review: This was definitely one of the best textbooks I have ever had to use for a class. I really enjoyed it. The layout is great and it was very easy to understand
Name: Umesh Pujari
Rating: 3.0 out of 5 stars
Title: Not like New — as it said in description
Date: Reviewed in the United States on September 29, 2020
Review: I am a graduate student and I always preferred buying used books online through different online sellers. Earlier, I have purchased some on Amazon too. I always received a like new quality book. However, this was not as I expected.
Name: David Bussell
Rating: 5.0 out of 5 stars
Title: Haven’t finished reading it yet, but it is required …
Date: Reviewed in the United States on January 20, 2016
Review: Haven’t finished reading it yet, but it is required for the course. I didn’t need the online access, so purchasing this text used resulted in tremendous savings and value.
Name: chloe liebold
Rating: 3.0 out of 5 stars
Title: What i needed for class
Date: Reviewed in the United States on December 9, 2019
Review: Book is in good shape, and was what i needed for my marketing research class.
Name: Amazon Customer
Rating: 5.0 out of 5 stars
Title: Real deal!
Date: Reviewed in the United States on May 30, 2017
Review: Great condition. As described. Thank you!
Name: micheal p ginovsky
Rating: 4.0 out of 5 stars
Title: Four Stars
Date: Reviewed in the United States on September 7, 2015
Review: good
