English singer-songwriter Ed Sheeran has partnered with Hodinkee and G-Shock for a limited-edition watch, kicking off a series of artist collaborations.

Limited-edition #GShock from #EdSheeran #JohnMayer #Hodinkee

Over the next year, Hodinkee and G-Shock will introduce three unique artist-designed G-Shock watches for sale through the online watch retailer. 🎵⌚

Hodinkee, backed by Bernard Arnault’s LVMH Luxury Ventures, initially partnered with John Mayer in 2020 and continued through 2022, releasing three G-Shock watches, all of which quickly sold out. This demonstrated that the watch market isn’t limited to high-end Swiss timepieces. 💼🚀

Eneuri Acosta, Chief Brand Officer of Hodinkee, shared, “John had the idea of bringing in a few friends of the show to design their very own G-Shock — co-collaborators who are tied to him through the world of music, of course, but also design, style, and watches. It was an opportunity to reach entirely new audiences and hopefully create a new generation of watch collectors.” 🤝🎨

Ed Sheeran is the first artist to take part in this series, with his G-Shock Ref. 6900, Subtract by Ed Sheeran. The design draws inspiration from the artwork of Sheeran’s latest album, “Subtract,” featuring a vibrant yellow resin case and strap. The watch dial showcases an abstract interpretation of Sheeran’s face, and a subtraction sign at 12 o’clock, mirroring the album cover. Black accents are used throughout the case, and the strap features black watercolor splatters, aligning with Sheeran’s album art. 🎶🌟

Sheeran expressed his connection to the watch, saying, “This watch is so much more than just a watch for me. I collect watches because they allow me to collect memories.” He mentioned that wearing this G-Shock during his tour allowed him to create new memories. 🕒💭 #Casio #LSTime #GShock #watches #EdSheeran