Unique tips to get more clients in your salon by using social media

Every day, your salon and many other competitors are vying to stand out and grab the attention of new clients. As we all know, social media is useful and effective. Whether a famous salon owner or just a dabbler, everyone is doing it! They post on different social media. But some people can gain more exposure for clients while others make no difference. Social media is a super good way to keep in touch with your clients and attract new potential clients. You need to let others love your salon and be willing to appear when googling your business and see your social page.
Before you deal with the crowded clients, take a view on here about a few tips to make the biggest impact on your customers.
1. Present yourself where clients are
Social media is a online way to present yourself to the clients who are far away from you or even not hear about you. Therefore, you need to create an account in where clients are. The most famous platforms are Facebook, Instagram, Twitter, Pinterest and etc. You can also open a blog and have a youtube channel to share your experience to spread your name out there. Cooperate with other businesses with similar clients to yours. For example, you can strike up a deal with a local nail salon for your hair salon, and forward their posts and refer clients there. But make sure your partner should also has reliable quality. Thus, you can get more new clients.
2. Show your expertise
No matter how beautiful your pictures are, if your posts are not suitable for your target customers, they will not be completely attracted to your salon or spa. So, figure out who your target people are and try to post plenty of awesome photos of your work, including a trendy cut, amazing color or satisfied facial to ensure your potential clients see your professional skills and are willing to go to your salon. In addition, you are supposed to share your knowledge with your followers some useful tips and tutorials to demonstrate your expertise and increase customer loyalty.
3. Posting strategies
A social platform is not only an important way to reflect who you are and what you do but also a great way to stay in touch with your clients. The more followers you have on social media, the more opportunities you have to get your name out. Besides daily and continuously posts, you are supposed to learn more posting strategies. For example, put the appropriate hashtag in the end or your text to get more exposure. Or provide a simple contest (such as “caption this cute photo”) and set the rule and rewards to increase the customer engagement. Or pose a question(for example “Do you prefer A or B?”). Or sponsor a charity event and post it on your social page for a better impression. Try more posting strategies and find the most comfortable one to strengthen the connection between you and your clients.
4. Online booking
Make sure to attach your business website link and contact information to social media and make it easy for customers to access the link. It is essential that the salon or spa use an online booking software (I suggest MMF beauty )to make an appointment online at any time and place. Online booking releases your front desk staff without having to wait for a phone call in all working time. A all-in-one and cloud-based management software support s you running a business in every possible way, including managing your staff, recording clients information, offering financial reports, etc. It also provides a better experience, saving your time, improving salon efficiency and making it easier for clients to make an appointment. It can help you a lot to increase your revenue.
