Leo SchwartzinUpbeatPRUpbeat 2017 gift guideIt’s that time of year again: your social media feeds and favorite publications are clogged with gift guides. In the age of payola and…Dec 20, 2017Dec 20, 2017
Leo SchwartzinUpbeatPRUnpacking Payola DayNote: This was originally sent as our December 2017 newsletter. If you want to receive our monthly newsletter with PR tips and advice, you…Dec 15, 2017Dec 15, 2017
Leo SchwartzinUpbeatPRA Guide to Pitching Funding and Launch StoriesThis post originally appeared on the Y Combinator blog. Leo Schwartz is the Media Strategy Lead at Upbeat (YC S10).Nov 28, 2017Nov 28, 2017
Leo SchwartzinUpbeatPRHow to win journalists and not make them hate youTarget conscientiously, keep it short and sweet, include clear action items, respond quickly, and don’t be too cutesy. Help them help you.Nov 3, 2017Nov 3, 2017
Leo SchwartzinUpbeatPRFrame your narrative, don’t get skewered like BodegaThe biggest challenge with PR and media outreach is that unlike other marketing channels, you can’t control your message. What can you do?Sep 19, 2017Sep 19, 2017
Leo SchwartzinUpbeatPRHow I learned to stop worrying and love the embargoWhen you pitch a story under embargo, you’re asking journalists to hold off on publishing any articles until an agreed upon date.Aug 24, 2017Aug 24, 2017