Why Products fails to grow

  1. Product not creating an impact in user’s life
    The probability of achieving growth is high for the products which can be used before the office hours(Uber), during the office hours(Salesforce) or after the office hours(Netflix) as it creates a direct impact in user’s life.
  2. Failed to identify right distribution channel
    Fastest growing products gets their 70–75% traffic from only one distribution channel.
  3. More focus on acquisition than retention
    Customer acquisition is for kids, Actual growth lies in retaining a customer.
  4. Focussing more on FREE users than paid users
    One paid user will give you more valuable feedback than 10 free users. A paid user will always try to get best value for his money.
  5. Not investing enough in data & analytics
    User analytics helps you understand core actions taken by the users in your product. If you are not able to identify core actions of the users then you will never understand in which direction you should grow.
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LoveKshitij Suryavanshi

Written by

I write about consumer psychology and product management

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