Why Products fails to grow
Jul 21, 2017 · 1 min read
- Product not creating an impact in user’s life
The probability of achieving growth is high for the products which can be used before the office hours(Uber), during the office hours(Salesforce) or after the office hours(Netflix) as it creates a direct impact in user’s life. - Failed to identify right distribution channel
Fastest growing products gets their 70–75% traffic from only one distribution channel. - More focus on acquisition than retention
Customer acquisition is for kids, Actual growth lies in retaining a customer. - Focussing more on FREE users than paid users
One paid user will give you more valuable feedback than 10 free users. A paid user will always try to get best value for his money. - Not investing enough in data & analytics
User analytics helps you understand core actions taken by the users in your product. If you are not able to identify core actions of the users then you will never understand in which direction you should grow.
