Most organizations have a mission statement, but do you have a social media mission statement?
According to HubSpot, 67% of nonprofits have no social media strategy, policies or goals documented (ouch — that’s higher than the 50% of companies without a documented social media strategy reported by Search Engine Journal). That means more than half of the organizations they polled are basically just “throwing it out there to see what sticks” — not a good use of time and money.
67% of nonprofits don‘t have a documented social media strategy
Considering 74% of people say they use Facebook for professional purposes (HubSpot, 2017) and LinkedIn has over 500 million users. (LinkedIn, 2019), it’s worth making time for social media marketing in your organization-but you must have a mission. …
In my post about why I didn’t check email on vacation, I talked about the reasons why you should avoid email on vacation (spoiler alert: you will be more relaxed).
But for many of my colleagues and friends, the thought of taking a “digital detox”: is downright frightening. I totally get it: FOMO has been a part of my life since I was a teenager not wanting to miss a Friday night party. And since much of my social media usage is business-related, there’s the fear of missing out on a business opportunity.
Social media can seem daunting when you’re working solo, or at a nonprofit organization or small business. Here are the social media blogs that I find most useful for staying up-to-date in the changing world of social media.
Many of these blogs also offer weekly email tips and/or how-to or beginner’s guides to social media topics, so if you are just diving in keep an eye out for those.
Buffer makes my favorite social media scheduler and shares the latest trends in social media marketing, as well as useful case studies from companies that are doing it well.