Image for post
Image for post

Most organizations have a mission statement, but do you have a social media mission statement?

According to HubSpot, 67% of nonprofits have no social media strategy, policies or goals documented (ouch — that’s higher than the 50% of companies without a documented social media strategy reported by Search Engine Journal). That means more than half of the organizations they polled are basically just “throwing it out there to see what sticks” — not a good use of time and money.

67% of nonprofits don‘t have a documented social media strategy

Why it’s important to have a social media mission

Considering 74% of people say they use Facebook for professional purposes (HubSpot, 2017) and LinkedIn has over 500 million users. (LinkedIn, 2019), it’s worth making time for social media marketing in your organization-but you must have a mission. …

About

Lidia Varesco Design

Empowering organizations and entrepreneurs to make a change through branding and creative marketing | Work-life champion | Founder of @bizmamas #BizMama

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store