
Jeff managed to build on 3 main principles, design thinking (using design approach to innovate business and solutions for people), agile software methods (collaborating with coworkers on working software over documentation silos and quickly responding to change) and lean methodology (build, measure and learn cycle focused on getting rid of waste and optimizing process).
drives des…hannels. It drives desirable user behaviors that have direct financial impact and engender loyalty. And for companies with disruptive ambitions, it can help stake out new market opportunities in the experience gaps neglected by old-model industries.