Lucia ArangureninMake it ClearBrand naming processA great name can play an important role for a brand. While the name isn’t a substitute for the reputation that comes with a good product or…Nov 2, 20161Nov 2, 20161
Lucia ArangureninMake it Clear5 steps to create a video animation for B2B communicationVideo animation is an increasingly popular format in B2B communication. From credential presentations, value proposition documents to…Aug 10, 2016Aug 10, 2016
Lucia ArangureninMake it ClearB2B content marketing: why it is a winning strategy.The Michelin brothers knew what they where doing when they released their first guide for motorists in 1900. 116 years later it is still a…Jun 15, 2016Jun 15, 2016
Lucia ArangureninMake it ClearBeing creative in the era of the hive mind.The 21st century creative workplace has evolved into a total-visibility layout, open plan office spaces with easy mobility and horizontal…Feb 11, 2016Feb 11, 2016