Lucas Dower16 Tools To Help Manage Influencer Marketing CampaignsThe average full-service influencer marketing platform costs more than $2,000 USD per month. The reality is that for small businesses…Jun 27, 2019Jun 27, 2019
Lucas DowerFACT: Instagram Pod Fraud Is Killing Your ROIAn overwhelming number of marketers are victim to pod fraud, and most don’t even know that they’re being undercut. Pod Fraud, refers to…Jun 27, 2019Jun 27, 2019
Lucas Dower7 Influencer Marketing Statistics That Matter Most In 2019 [+INFOGRAPHIC]It’s 2019 and influencer marketing is taking form as a marketing channel here to stay. Each year we hear about brands allocating more…Jun 17, 2019Jun 17, 2019
Lucas DowerinBetter MarketingHow Influencers Improve Your Overall Marketing Mix3 ways to leverage the work you do with them in other placesJun 13, 2019Jun 13, 2019
Lucas DowerinThe StartupWhat You Need To Know About Influencer Marketing KPIsIn order to understand whether or not your campaign is successful, you need to know how to measure success. With that in mind, your…Jun 13, 2019Jun 13, 2019
Lucas DowerinBetter MarketingHow to Do Food Influencer Marketing the Right WayFour case studies from popular Instagram foodiesJun 4, 2019Jun 4, 2019
Lucas DowerThe Most Important Step In Running An Influencer Marketing CampaignDepending on what industry you’re in, jumping into influencer marketing in 2019 is either a good or a great idea. Have you done your…May 29, 2019May 29, 2019
Lucas DowerinThe StartupGUIDE: The Anatomy Of A Perfect Influencer Outreach StrategyWant the ultimate brand collaboration sample email? Of course. Unfortunately, there isn’t one single silver bullet email that’s going to…May 29, 2019May 29, 2019
Lucas DowerEverything You Need To Know About Gifting Product To InfluencersWhether you’re launching a new brand, a new product or simply generating awareness among your target audience, engaging influencers is a…May 29, 2019May 29, 2019
Lucas DowerWhy micro-influencers are the future of influencer marketingInfluencer marketing is growing, changing and adapting every single day. Compared to other forms of advertising, influencer marketing is in…Aug 17, 2018Aug 17, 2018