How are designers using behavioral studies to maintain the user entertained for longer periods of time?

Cellphone attracting people.
Cellphone attracting people.
Delphine Lee — Smartphone Addiction

The need for information

On average, an adult from the USA or the UK spends 142 minutes every day on social media (Instagram, Facebook, Twitter etc.), while those between 16 and 24 spend more than 3 hours a day. In addition, scientists measured the amount of data that our brain absorbs every day and found that we process more than 74 GB of new information daily.

Just as our body needs food, our mind needs to be fed with information every day, and it doesn’t matter if we are absorbing information through social media, reading books, talking to our friends, watching the news or working, we just need consistency and volume of information.


Digital banks are emerging around the world, attracting new customers and creative minds as well, but when did financial institutions become centers of innovation and creativity?

Man using money trough his fone and other man carring a pig bank, both in front of a bank.
Man using money trough his fone and other man carring a pig bank, both in front of a bank.
Man using money trough his fone and other man carring a pig bank, both in front of a bank.

Traditional banks — The fallen order

An opportunity only arises when a gap in the market is encountered or caused by some event. For Fintechs, the opportunity window opened when two events collided: 2008 Financial Crisis and the emergence of a 4th Industrial Revolution. After Lehman Brothers bankruptcy, the US government had to pay a huge financial support to avoid a generalized collapse, and as result, many other governments around the world created new regulations and financial penalties in order to avoid future crises.

This new scenario made it harder for the development of traditional banks, forcing them to put some of their future plans aside, like technology and innovation investments. Rising costs and lower investments on creativity and innovation transformed the relation between banks and clients worse and worse. …


If daily devices are getting easier to use and everyday things are getting simplified for us, will we be able to overcome future challenges?

Multiple hands arranging blocks.
Multiple hands arranging blocks.
Multiple hands arranging blocks.

Since the beginning of my journey as a designer, I’ve always preferred to study the psychology behind the design than spend too much time with colors, shapes, grids, proportions, etc. Obviously, all of those points are really important, and every designer must dominate those principles, but that didn’t connect to me as much as behavioral studies. It was just after I had contact with some of the studies from Don Norman, mainly his incredible book “The Design of Everyday Things”, that I was presented to Experience Design.

I got amazed by the fact that many other designers were more concerned about studying the users than the technical knowledge that involves the practical aspects of design. …

About

Lucas Modolo Szewczyk

UX Designer, São Paulo.

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