Secondly, learn some skills to sell yourself to developers. Learning the basics of design and/or coding, so that you know what you’re talking about. You wouldn’t start a cake shop if you didn’t know how to cook — same thing applies to starting a tech company.
How do you differentiate yourself from other “idea people”? First is do a lot of homework. Do lots of research, draw sketches, get branding done, anything that a developer doesn’t do.