A good liar tells the truth enough of the time to gain a reputation as an honest and trustworthy source of information, and then, when the truth poses an obstacle to their agendas, they put the slightest spin possible on it to nullify that obstacle.
They Work To Manufacture Consent Because They Need It. So Don’t Give It To Them.
Caitlin Johnstone

this is what in economics is named ‘shared-value transaction’.

it’s a business model applied by all internet biggest players.