What Do Designers Get Wrong? These 10 Terms

Lucca Alla Moda
Feb 23, 2017 · 3 min read

Design Terms

It feels like there are new design terms every day. So it’s understandable that there is some confusion with terms. So I’m here to help clear up any confusion! You’ll know exactly what each design term means the next time you hear them.

EPS

EPS stands for Encapsulated PostScript is a file format that saves flattened vector graphics. This type fo file doesn’t support transparency.

AI

AI is a file format that defines Adobe Illustrator Artwork. It contains unflattened content that can be edited when needed.

Hue

Red, orange, yellow, green, blue, violet. Pure spectrum colors found in the hue circle or rainbow.

Color

An all-encompassing word referring to a hue, shade, tint, and tone. Any value of a hue refers to a color.

Bitmap

Raster graphics meaning that they cant’ be resized, made from a pixel grid. It’s saved as a GIF, JPEG, or PNG.

Vector

An editable design made from mathematical formulas. It can be saved as an AI, EPS, PDF, SVG file.

Gradient

A function that creates a gradual transition from one color to another across a surface of a shape.

Gradient Mesh

A tool that creates a mesh on a shape. Each editable print allows you to add colors, and do shading for a 3D effect.

Font

I already talked about the difference between a font and a typeface in the Perspective about $5.00 you can read here. Trust me, there is a difference.

Typeface

I already talked about the difference between a font and a typeface in the Perspective about $5.00 you can read here. Trust me, there is a difference.

An award-winning creative agency that specializes in building organizations with strategy, creative and SEO services. https://www.luccaam.com

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