A Quick Review Guide for UX/UI Designers Preparing for Job Interviews-Part 1
What is UX
Many people mistakenly think “UX” means a user experience, but it is actually about “doing” the process of User Experience Design.
Doing UX
-UX Design (also sometimes called UXD) involves a process very similar to doing science:
1. you do research to understand the user
2. you develop ideas to solve the users' needs and the need of business
3. you build and measure those solutions in the real world 
The five main ingredients of UX
1. Psychology
( user’s motivation, their expectation, their wants and needs…how to reward them…etc)
2. Usability
(less input from user, easy to find ? …etc)
3. Design
(if user think it looks good? if this represent brand? …etc)
4. Copywriting
(can user understand and complete the goal? does it reduce anxiety? is it clear, direct, simple and functional)
5. Analysis
(use data to prove? you have collected information? how will you measure it, can you use the analysis to make improvement?)
More info: https://www.americaneagle.com/insights/blog/post/five-main-ingredients-of-the-user-experience
The three “Whats” of user perspective
A good design communicate three things:
1. What is this?
2. What is the benefit for the user?
3. What should they do next?More info: https://www.oreilly.com/library/view/ux-for-beginners/9781491912676/ch04.html
The Pyramid of UX Impact
UX is a lot more than buttons and wireframes. The stuff that seems obvious is only the tip of the iceberg, and the stuff that matters most is completely invisible.
As a UX designer, your job is to create value — from the user’s perspective. Some parts of the UX process create more value than others. Spend your time wisely. You will learn about every part of the Pyramid throughout the rest of this book. For now, just understand that the bottom of the pyramid — the big layers — are the parts that can destroy a product if you ignore them. And they are often invisible. The top of the pyramid — the small layers — are the parts that might not add value to your product, no matter how much time you spend on them. And they are usually visible.
Before kick off any new UX project,
you need to understand you goals.
-user goal
-business goal
And always align the goals
Importance of a UX Design Process
Here are some reasons why companies standardize a UX design process:
- Ensures projects meet quality and consistency standards
- Ensures designers design solutions without bias and assumptions
- Enables designers to test and iterate on many ideas to find the best solution
- Promotes collaboration between teams and departments
- Reduces the risk of rework by following set protocols
- Allows stakeholders to track a project’s progress
- Identifies hidden risks and opportunities
More info: https://www.uxpin.com/studio/blog/design-process-ux/
What is An Experience
1. What the user feels?
2. What the user wants?
3. What the user thinks?
4. What the user believes?
5. What the user remember?
6. What the user does not realize?information from book < UX for beginners, A crash course in 100 short lesson)
Thank you for taking the time to watch and read this article.
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