The Heineken Ad Is Worse Than The Pepsi Ad, You’re Just Too Stupid To Know It
The DiDi Delgado
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This is a complete play on Ethos and a dangerous message sent : Beer can make us all get along . The fancy lighting and dramatic ambiance draw the audience in and the stages give us a sense of time and connection being made . I have never even seen this commercial but its kind of sickening what industry marketers are willing to do for their product.