Why I ditched blogging for podcasting
My official job title may be ‘marketer’, but first and foremost, I consider myself to be a writer.
Anyone who’s ever related to this identity will know that writing isn’t easy. Sometimes, it’s like drawing blood from a stone.
However, it also feels like breathing — something I need to do, even if it’s just scribbling notes on my phone. Writing is very much within my comfort zone.
Hosting a podcast, on the other hand, is not. In fact, I have zero technical knowledge about recording or editing audio content, plus the sound of my own voice makes me want to curl up and die. So why on earth did I decide to start one?
Because I think blogging is broken. Much like Hotjar’s Louis Grenier, I wasn’t satisfied with the results I was seeing from our blog at Quuu. Sure, things were ticking along — but we hadn’t hit on the kind of content that would truly electrify our audience.
So I began to think of alternatives. And, inspired by companies like Hotjar and Buffer, as well as shows for which I’d been interviewed (hi Marijana Kay and Paul Thomson 🙋) a podcast didn’t sound like too bad an idea.
In fact, it sounded like a brilliant idea.
- No one has time to read any more.
In our increasingly busy lives, audio content is much easier to consume than written content. Personally, I listen to more podcasts than I read blogs. I don’t have the time to read everything I want to, but I can squeeze at least one hour-long podcast into my day because they were made for multitasking. I can listen to them on the tube, in the supermarket — even when I’m working.
2. Podcasts go straight to my head.
When you read content online, a thousand different distractions are competing for your attention: ads, popups, sidebars, links to other articles.
I’d hazard a guess that I don’t make it to the end of the majority of blog posts and articles I read.
Plugging into a podcast, on the other hand, gives that content immediate access to my brain. There’s something about someone talking directly into my ears that makes me absorb information much faster. Research backs this up — studies have even shown that our brains focus better and work harder when listening to content, as opposed to reading it.
3. I’m no expert — but I know a tonne of people who are.
As someone who’s only been in the marketing game a couple of years, I’m learning as I go, just like the audience I serve at Quuu. So my biggest asset isn’t my own experience; it’s my network.
If I’m still figuring out how to grow a business, how can I write blog posts telling other people what to do? Fortunately, I know several people who have successfully grown a business — many times over. People like: Daniel Kempe, Matthew Spurr, Asia Matos, Sujan Patel, Brittany Berger, Shane Barker, Gabriela Cardoza, Brian G. Peters, Nichole Elizabeth DeMeré, Paul Thomson and Aaron Orendorff (that’s the lineup for the first season of our podcast, by the way 😉).
Sure, it’s great if they can contribute to our blog, but it’s much easier for an in-demand influencer to give 30 minutes of their time on a phone call than spend hours writing a post.
4. Conversations are where the magic happens.
How many times have you finished — or not finished — reading a blog post and felt like you’ve heard it all before?
This is the opening line to the introduction Quuu’s podcast because, to be perfectly honest, I’m bored by most of the business blogs I read. The internet is saturated with content saying the same old thing. Headlines promise the magic tricks and one-size-fits-all solutions we’ve all been looking for, but what follows rarely delivers the goods (partly because those things don’t actually exist).
The majority of my ‘eureka’ moments happen when I’m talking to people, which is why I named our podcast ‘Conversations with Quuu’. It’s through dialogues, not monologues, that the magic happens, since it really is true that two heads are better than one. The exchange of ideas, the banter, the intellectual sparring, are what provide real originality and value.