Luciana Arrieta – Medium

Luciana Arrieta

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Luciana Arrieta
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Inside Olivine

Introducing The B2B Messaging Course (totally free)

The B2B Messaging Course is brought to you by Olivine & Wynter. In this totally free (but incredibly valuable) video course, you’ll learn…

Apr 3, 2023

Introducing The B2B Messaging Course (totally free)

Apr 3, 2023

Luciana Arrieta
in
Inside Olivine

How product marketing leaders can drive impact at the enterprise level

We’ve partnered with 50+ firms, from startups to Fortune 500s, and learned 6 lessons working with enterprise leadership. Olivine insights!

Apr 25, 2023

How product marketing leaders can drive impact at the enterprise level

Apr 25, 2023

Luciana Arrieta
in
Inside Olivine

Product launches: when should product marketing get involved?

Involve product marketing earlier in the product development process for a compelling and differentiated launch story.

Apr 5, 2023

Product launches: when should product marketing get involved?

Apr 5, 2023

Luciana Arrieta
in
Inside Olivine

Product marketing + sales enablement: The perfect match

Olivine’s consultants discuss how product marketing, sales, and sales enablement can collaborate better to maximize success.

Apr 5, 2023

Product marketing + sales enablement: The perfect match

Apr 5, 2023

Luciana Arrieta
in
Inside Olivine

Best practices for effective copywriting

Here are my top 5 best practices for writing clear and compelling copy for product messaging, blog posts, webpages, and ads.

Apr 4, 2023

Best practices for effective copywriting

Apr 4, 2023

Luciana Arrieta
in
Inside Olivine

The difference between positioning, messaging, and copywriting (and how to do them well)

Learn the difference between positioning, messaging, and copywriting and how to do them well.

Apr 4, 2023

The difference between positioning, messaging, and copywriting (and how to do them well)

Apr 4, 2023

Luciana Arrieta
in
Inside Olivine

How Product Marketing changes at every company stage

Our expert product marketing consultants talk about what product marketing looks like between early, growth, and enterprise stages.

Apr 3, 2023

How Product Marketing changes at every company stage

Apr 3, 2023

Luciana Arrieta
in
Inside Olivine

First startup marketing hire: growth marketing or product marketing?

Demand gen, growth marketing, product marketing. What’s the difference and which role should early-stage startups hire first?

Apr 3, 2023

First startup marketing hire: growth marketing or product marketing?

Apr 3, 2023

Luciana Arrieta
in
Inside Olivine

Your 30–60–90 day plan as a new product marketing manager

Learn how to plan your first 30, 60, and 90 days as a new product marketing manager with expert advice and key steps.

Apr 3, 2023

Your 30–60–90 day plan as a new product marketing manager

Apr 3, 2023

Luciana Arrieta

Luciana Arrieta

Operations Associate at Olivine Marketing, I bring a proactive and curious approach to managing day-to-day operations, data management, and SEO optimization.

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