AI in Marketing: the Good, the Bad and the Very Bad — part 2: Ethics

Navigating societal issues and regulatory complexities.

Do you remember the world before AI? Pepperidge Farm remembers.

A world where you had to Google your problem and hope someone on Reddit had the same exact one 7 years ago.

And didn’t give a sarcastic answer; otherwise, the Google AI chatbot might take it seriously.

A world where ‘written content’ was inherently human — with its qualities and its flaws.

A world where AI marketers were sparse.

Fast forward to today.

AI isn’t just a tool — it is a team member, offering insights and a digital clutch to lean on. We are no longer just marketers. We are Cyborgs with the power of unlimited data.

But with great power comes great responsibility.

It is easy to get caught up in what AI could do without stopping to consider what it should do.

And as the novelty begins to wear off, questions arise.

◾ Where do we draw the line between personalization and privacy, efficiency and ethics?

◾ How does AI reflect our biases, and how does it reshape the landscape of rights and…