5 free tools to build your MVP/RAT without coding
These are the freemium tools I’ve been using to test assumptions and validate hypothesis before serious investments
Fail fast (and often) and learn fast! This is the Lean Startup mantra.
And it supports a key concept behind Minimum Viable Product (MVP) and Riskiest Assumption Test (RAT): test assumptions and hypothesis before developing a lot of stuff.
In order to fail fast and often you need to fail cheap and small. That means you must minimize cost and (negative) impact of each test.
As head of product I’m always looking for ways to reduce the effort required to validate each hypothesis and test each assumption. At Minutrade we have being working with a series of tools that allows us to build mockups and prototypes without coding and without impacting the schedule of the development teams.
By combining online forms, API connectors, and more, we have been able to test important hypothesis with the internal audience and key customers, and to invest safely in the development of new products and features.
Here is a list of the top 5 tools we use most. Please feel free to add more tools to the list on the comments.
API connectors are the crown jewels of prototyping without coding.
Zapier and others like it allows you to integrate all type of tools and create workflows and more complex experiences for your customers with very little effort, and no coding.
For instance, you can collect customer data in one tool (landing page, online form, Twitter, Facebook, etc), process it in a second tool (Google spreadsheet, Zapier it self or your own software) and give feedback in a third tool (e-mail, SMS, Twitter, Facebook, etc).
There are a lot of available tools to integrate and you can connect some of your own. The possibilities are endless.
Online forms are very helpful to collect data on any situation. For MVPs they are probably the easiest and fastest way to get customer input.
Typeform provides the most beautiful responsive online forms, but it lacks validations types on it’s fields. If you don’t need to validade phone number or any other specific filed format it’s probably the best choice.
With a turnkey integration available on Zapier, you can use collected data with any other tool you like. It also allows you to embed your form on a landing page or e-mail, and this can be very useful.
Landing pages are pretty much mandatory when validating a new product idea. Even if your target is mostly on social networks, nothing sells an idea better than a killing landing page.
WiX may not be the easiest to use site creator, but it has beautiful free templates that can come in hand if you don’t want to burden a designer.
You can easily embed an online form on your landing page to collect customer input and than integrate it with Zapier.
This one only makes sense if your product is a mobile app, but if that’s the case it can be very helpful.
With onelink.to you can create a short link and a QR Code that directs your customer to different paths (app stores) according to the device/OS he or she is using.
Ideally your MVP will have a wow factor. That minimum thing that will delight your customers. Delivering relevante information, on the right timing, on your customer phone can be a way of achieving that.
This can be done through several channels (Twitter, Facebook Messenger, etc) but some times SMS is the most straight forward.
You can easily connect your Clickatell account on Zapier to send messages to your customers (you will have to by credits on Clickatell).