In the Digital Age, it’s Anything but Business as Usual
October 22, 2015 (5:00–7:00PM), University of Ottawa
Thursday, October 22 (5:00pm networking; 5:30–6:30 fireside chat; 6:30 networking) — Desmarais Building, Room 4101, University of Ottawa
The University of Ottawa Entrepreneurship Hub, The Entrepreneurs’ Club and the Telfer Marketing Association are pleased to host a thought-provoking session with thought leaders at Stratford Management on the topic of organizational digital transformation.
Led by Telfer students Diana Kolesarova (President of The Entrepreneurs’ Club) and Tarek Mansour (President of the Telfer Marketing Association), this fireside chat style interview with digital transformation experts at Stratford Managers will be of interest to both students and professionals keen on understanding the impact of the digital revolution on the way business is conducted, and more specifically, how digital technology is transforming the customer experience. Network with digital marketing professionals, business leaders, talented students and make lasting connections.
There is no charge for this event. Twitter event hashtag: #uodt
Isabelle Perreault, Vice President, Digital Transformation, Stratford Managers Corporation — follow @stratfordmgrsDT on Twitter
Post by Isabelle: Are you harnessing the power of every customer touch point?
Thought Leadership on Digital Transformation
“The biggest mistake we see is people using technology as a substitute for an existing process rather than really transforming your process through the power that this technology has … “ — Dr. Didier Bonnet, Capgemini
Becoming a digital organization requires fundamentally changing how you do business. Answering these nine questions can help break through the inevitable barriers.
Companies often spend millions of dollars on digital initiatives that fail to gain traction. Here’s how to move beyond experiments to implement changes that stick.
Everyone wants to go digital. The first step is truly understanding what that is.
Raising your Digital Quotient
Following the leader is a dangerous game. It’s better to focus on building an organization and culture that can realize the strategy that’s right for you.
Twitter accounts worth following:
The latest Tweets from TECDE (@TECDE). The Entrepreneurs' Club - Telfer linking professionals and students while…twitter.com
The latest Tweets from TMA (@TelferMarketing). TMA's our name, marketing's our game. Telfer Marketing Association at…twitter.com
The latest Tweets from Stratford ManagersDT (@StratfordMgrsDT). Digital Transformation team at Stratford. Enterprise…twitter.com