Luc VosThe pros and cons of internal versus external customer journey mappingToday, everybody seems convinced of the necessity to know how your customer’s journey really is, to understand what their touchpoints are…Jan 4, 2019Jan 4, 2019
Luc VosinHumixWhat’s in a name, that which we call a persona, by any other definition would act the same…I’m pretty sure this is not what Shakespeare had in mind when he wrote down one of his most famous quotes back in 1597, and I’m completely…Sep 3, 2018Sep 3, 2018
Luc VosinHumixHow often do you look into the Customer Mirror?It might sound like a stupid question but are you your own customer? Do you know what it takes to buy something at your own store, what…Aug 16, 2018Aug 16, 2018
Luc VosinHumixAre you ready to get under your customer’s skin?Imagine the following situation. You walk into your favorite clothing shop and are greeted in a very enthusiastic manner by Jane, your…Aug 7, 2018Aug 7, 2018