#QuarantineWithCompany; How One Brand Stays Connected While Social Distancing
In the time of uncertainty and isolation, a small Nashville based company invites you to raise your glass at home. And with craft cocktails delivered to your doorstep, social distancing doesn’t have to seem sub-par.
Small Company, Big Purpose
WithCo, which stands for “With Company,” was created to bring people together with their quality-focused cocktail mixers. Clean recipes and fresh, local ingredients were key, paired with simple 1:1 mixing instructions and unrivaled taste that any party-goer could get behind.
Founders Josh and Nicole Ellis stumbled upon the concept when they realized their batched cocktails helped them simplify and do more of what they love: hosting. As Nashville grew and changed exponentially, a love of cocktails and community remained constant, making friends old and new feel right at home.
But that same community is enduring an especially difficult few weeks, with Coronavirus restrictions immediately following the tornado that ripped through the city. “We’re devastated to see so many of our friends and business owners closing shop,” Josh says, a change that, for many, will be permanent. “Nashville is known for coming together in the face of strife, and now, we are restricted from doing just that,” says a WithCo team member, “Josh isn’t the type of person to just let that go.” So he looked to online community for a solution.
Keeping the ‘Social’ in Social Distancing
WithCo’s response to social distancing? Take “happy hour” online, and lighten rough, anxious days with a continued afternoon tradition. Starting at 5pm CST on weekdays, WithCo invites quarantine observers across the country to join them, @withcococktails on instagram, for a virtual “cheers!” Josh writes, “we’re learning how to endure the journey and keep our hearts and hopes alive as we all venture into the unknown.” The movement, #quarantinewithcompany, strives to keep communities united and smiling, and challenges people to make a cocktail and toast to their following if they’re able— even on hard days.
Doorstep Cocktails
Skip the lines and empty shelves at the grocery store, and go online to try supporting small companies directly at the source. Ordering doorstep delivery doesn’t have to mean only supporting big-box companies. Teams like WithCo are making online ordering a focus, offering promotions at withcococktails.com, and shipping safely across the US and Canada.
WithCo Cocktails is a fresh-ingredient cocktail mix company that uses only the highest quality ingredients, and never any preservatives. They’ve done all the prep work, measuring, muddling, and straining for you, so all you have to do is add ice, a splash of your favorite spirit, and shake. When you gather with guests, WithCo allows you to make a cocktail or a pitcher of cocktails in seconds, giving you more time to share with the good company around you. Each of their six flavors in 16 oz bottles can be purchased online for doorstep delivery, at withcococktails.com.