Director of Product Design @Socialbakers. Quiet people have the loudest minds. Design. Movies. Soundtracks. Comics.
The art challenges the technology, and the technology inspires the art.
UPPERCASE text is harder to read because the shapes of all the uppercase letters are all rectangular and users are not used to reading text that way:
By using “your” in an interface, it implies that the product is talking with you. It’s almost as if the product is your personal assistant, helping you get something done. “Here’s your music. Here are your orders.”