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ludo rubin
ludo rubin

ludo rubin

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From The New Moats by Jerry Chen

rastruct… just applications that will be transformed by AI but also data center and infrastructure products. We can categorize three major areas where you can build systems of intelligence™: customer facing applications around the customer journey, employee facing applications like HCM, I…

From CH 3: Show, Don’t Tell by Aptrinsic

Finally, let’s not overlook the fact that in-product behavior can be insightful for marketing teams to improve the ROI of marketing campaigns. Sales teams can prioritize and focus on leads that are already using the product. The customer suc…

From CH 3: Show, Don’t Tell by Aptrinsic

The subscription economy — with lower prices, ownership, and switching costs — has changed the customer acquisition model. Companies made educational and product-related content more accessible to prospective customers as they searched for more efficient ways to generate product awareness and demand. Prospects could then find, learn, and compare software products earlier in the buying process, way before they interacted with sales. In this way, content marketing and lead generation were established as primary strategies for companies to generate awareness and demand.