Wolfgang Luenenbuerger – Medium

Wolfgang Luenenbuerger

Wolfgang Luenenbuerger

Kahlbohm. About a Name

Kahlbohm is the maiden name of my mother who died in 2008 after a long period of Alzheimer’s disease. And the name of my grandparents, who…

Dec 15, 2021

Kahlbohm. About a Name

Dec 15, 2021

Wolfgang Luenenbuerger

Working Like Adults

Cohn & Wolfe is an agency from a public relations background that now focuses on the Complete Brand Experience. In Germany, we’ve seen…

Jan 23, 2018

Working Like Adults

Jan 23, 2018

Wolfgang Luenenbuerger
in
PR Is in the Driver’s Seat

Blockchain Communications

Next Level Content Marketing

Oct 28, 2016

Blockchain Communications

Oct 28, 2016

Wolfgang Luenenbuerger
in
The Real Life

Leadership and Living Your Life

There is an ongoing discussion in Germany about the question if leadership and the role of a manager are possible if you are working part…

Jul 20, 2016

Leadership and Living Your Life

Jul 20, 2016

Wolfgang Luenenbuerger
in
The Real Life

Thankful

I’m really thankful for the year that is ending now. Only this weekend, when we wrote our regular Yearly Letter and put it into snail mail…

Dec 21, 2015

Thankful

Dec 21, 2015

Wolfgang Luenenbuerger
in
PR Is in the Driver’s Seat

Why I’m Proud to Be the Leader of a PR-Agency

Well. Communications agency, agency for strategic communications, agency beyond disciplines. Colleagues tried a lot of ideas on their way…

Oct 30, 2015

Why I’m Proud to Be the Leader of a PR-Agency

Oct 30, 2015

Wolfgang Luenenbuerger
in
Musings On New Communications

Mistrust Is Fueling Online Communications

The (anyway irrational) hope, web and social media would lead auto-magically to more transparency, more real dialogue, or better corporate…

Jun 30, 2015

Mistrust Is Fueling Online Communications

Jun 30, 2015

Wolfgang Luenenbuerger
in
Musings On New Communications

Ephemeral Media Is Not Ephemeral

Isn’t it funny in a way? Something ephemeral that looks like it’s here to stay? This is the case with ephemeral media right now. Looking at…

Jun 12, 2015

Ephemeral Media Is Not Ephemeral

Jun 12, 2015

Wolfgang Luenenbuerger
in
Musings On New Communications

End the Creativity Intoxication of PR

It’s a modern myth in the communications industry that being loud and exceptional is the (only) way to get attention for your messages…

May 13, 2015

End the Creativity Intoxication of PR

May 13, 2015

Wolfgang Luenenbuerger
in
Musings On New Communications

What Shapes Communications Today

The Changes That Determine How We Build Creative and Efficient Programs

Mar 17, 2015

What Shapes Communications Today

Mar 17, 2015

Wolfgang Luenenbuerger

Wolfgang Luenenbuerger

Grundgesetz-Ultra & Antifa — #family, #theology, #green, #IcelandicHorse, #communications, #LibertyDressage — agency transformer — founder of Kahlbohm & Sons

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