Well, how much debt do you have? How much do you have in liquid savings? If you already have a decent amount in savings (3 months of salary say). Put most of it towards your debt and do something fun with a small part of it (say $100). Once you get the debt paid off, you will feel better about using something like this to pay for a vacation or something really nice, but for now, you should work on getting there.
BTW, I would contribute to the matching amount in the 401k regardless, it’s like throwing away money if you don’t.