Luigi ColucciVirality is random and it’s not a characteristic of business content.Companies want to make their content/messages viral, but "virality" is a characteristic that belongs to "free-time related" content and…May 10, 2017May 10, 2017
Luigi ColucciWhen you go out of the building to talk to people, remember that they don’t know what they want…The startup world is built over a few tenets: solve a real problem, get out of the building and talk to people, learn and iterate fast…Mar 7, 2017Mar 7, 2017
Luigi ColucciYou have a good mentor-mentee relationship if it is like thisHaving a mentor is one of the best way to learn new skills. You directly learn all the lessons, without passing through all the events your…Mar 2, 2017Mar 2, 2017
Luigi ColucciTo have a great company culture, start with basic valuesEssentially, company culture is what people inside the organization believe and how they treat each other (both bottom-up and top-down)…Feb 28, 2017Feb 28, 2017
Luigi ColucciWho is more important, marketers or engineers?No problem if you are asking: "who gives the greater contribution?" (personally I would answer engineers, and I am a non-technical guy!)…Feb 21, 2017Feb 21, 2017
Luigi ColucciShould your company speak up on political issues?Companies are part of our society and are also great influencers. If humanity is supposed to fight for what is its current definition of…Feb 20, 2017Feb 20, 2017
Luigi ColucciUnderstand the gaming industry to understand “the game”Innovation isn’t a self sustaining organism; it is driven by specific needs in specific markets, like the gaming or the military industry…Feb 17, 2017Feb 17, 2017
Luigi ColucciDo you really think your real marketing is done by your marketing people?Marketing efforts varies when you need to market something to people of different age. For elders you go on tv. For millenials you go on…Feb 15, 2017Feb 15, 2017
Luigi ColucciMarketing vs People: it’s time to make marketing friendly againIn this article I’m focusing on the first part of the AARRR framework: Activation. Today marketers have a big problem. There are a lot of…Feb 14, 2017Feb 14, 2017
Luigi ColucciAre you looking to the right kind of diversity?Diversity is a buzzword right now. The big companies are trying to create a diverse and inclusive workforce to get a competitive advantage…Feb 9, 2017Feb 9, 2017