Google Transformation Gallery
A resource for businesses to search and find tips on how to transform everyday processes in the workplace using Google Cloud tools
What is Transformation Gallery?
Transformation Gallery was launched in 2015 as a tool to share examples of business processes that have been transformed thanks to the Google Cloud platform — especially the G Suite apps, formerly know as Google Apps for Work.
It’s a huge gallery filled with hundred of examples, tutorials, tips and real customer stories of business processes that can be enhanced, improved, automated — transformed — thanks to the Google Cloud platform tools.
You can reach it at the site Google Transformation Gallery.
Filters to find what you need
All the Gallery content can be filtered to easily find what can really help your business processes to be faster and more efficient.
You can filter the Gallery content by Industry, Department, Google Product involved, Tag and Business Values — namely Customer Experience, Engaged Workforce, Ideas to Market, Operational Efficiency — or you can simply use the search icon to type in what you need.
A card for every process
Every process found in the Gallery is synthesized in a beautiful card: on the top you’ll find the core infos — a title, a brief description, the Industries, Departments, Business Values and Products involved.
The core of the card it’s a mini tutorial with links that will land you on the right resource or help page to implement the transformation, plus a bullet points list of benefits — after all, why should you change your usual way to manage your business if not to get more value, speed, reliability?
Many Gallery items will have also real implementations case studies — stories from business like yours that have used Google’s power to improve their processes. These mini studies are usually break down into three sections: before, after and impact.
There’s a Google spell for everyone
As I mentioned before, there are tons of tips, tutorials and customer stories on the Gallery. Just to give you some ideas of what you could find on the Transformation Gallery, here I listed some examples extracted just from the Marketing department.
- Capture news stories on the go
Reporters capture stories and pictures while out in the field, using Docs and Drive, while the editorial staff back at the office can work on the same document, at the same time, to refine and correct it. Here the focus is on collaborative editing.
This card also has a customer story: POPSUGAR speeds up the editorial process. - Create a customer referral program
How to create customer loyalty by tracking and rewarding customers who refer others to purchase your products or services using Forms. - Broadcast public meetings and events
Organise meetings open to the public with a live broadcast for participants to view from their homes using Google Hangouts on Air on YouTube Live. Engage your audience by taking questions from using a Google+ community. - Launch internal/external marketing communications
Store, access, and provide training on promotional materials in Drive, Sheets, and Hangouts: the focus here is having the power to access to all your business material from anywhere. - Get customer feedback on marketing campaign
Measuring the effectiveness of a marketing campaign is essential. Marketing analysts can create surveys using Google Forms to send to the marketing team and customers; the collected data are automatically captured in a Sheet file and the Marketing analysts can then review and organize the survey data.
The new monthly appointment on The Keyword
On February 21, Google announced through The Keyword — the new official company blog — a monthly series dedicated to highlight the best Transformation Gallery content. This month the post is dedicated to managers and how they can save time by automating a common manual processes in retail and financial services industries: we are talking about approval workflows — those kind of processes that can easily become gargantuan time traps. The post is actually a very good one — like an in-depth card of the Gallery itself, explaining step by step how to implement the transformed process.
There is even a reference to the next step: using Apps Script to go further with automation, time saving and frustration free.
What’s next?
Well, it’s hard to say actually. Will Google spend more energy to constantly update the Gallery adding new spells and case studies, or even just promote the website itself? I’d just wish to have a fat PDF version of the content it holds now.
