My Cofounder Said “I love what we’re doing” And We Shut Down Our Startup
Alex Fishman

“For a startup CEO, the choice is always between don’t give up and fail fast.

How do you decide? Well, if you didn’t give up for a really long time, and you’re still not there, maybe it’s time to fail fast. Really fast. Running a slowly dying business into the ground is worse. Much worse.”

Yup. Learned this myself this year after a long bout of entrepreneurial hard-headedness. Didn´t give up, thinking it was a honorable path of paying your dues. But there comes a time when you need to realize: it´s not going anywhere. You cut your losses and run.

Great piece. Thanks

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