“For a startup CEO, the choice is always between don’t give up and fail fast.
How do you decide? Well, if you didn’t give up for a really long time, and you’re still not there, maybe it’s time to fail fast. Really fast. Running a slowly dying business into the ground is worse. Much worse.”
Yup. Learned this myself this year after a long bout of entrepreneurial hard-headedness. Didn´t give up, thinking it was a honorable path of paying your dues. But there comes a time when you need to realize: it´s not going anywhere. You cut your losses and run.
Great piece. Thanks