I would say that my life relies heavily on digital technology but I believe that this is the case for most people nowadays. Because of this, companies must market their goods or services with this fact in mind. This has changed the way I engage with brands in a positive way. As mentioned in the article, I recieve personalised recommendations and waste less time looking at products I’m not really interested in. However, I do not feel I am missing out by not seeing those other products as a simple deeper browse will allow me to find them.