How to Create and Use Snapchat’s New Custom Geofilters
Gary Vaynerchuk
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Geo Filters are really great I just think the execution needs to be awesome too.

There will be a lot of brands putting out their filters some of them with great quality but not paying attention to the details

If you’re setting it up must be aware of what’s around. Today I was in a hospital

Vans in a delivery room?

A very nice A+ hospital

I would love to see baby Dior or Avent or stokke I turn around and none of the people in that place were their target.

Content — Context