3 Lead Generation Top Books Every Marketer Must Read in 2018
This is the first of 3 articles about Lead Generation I will share with you.
In this article, I will tell you the practical learning you need to know to reach the level of a Lead Generator and be able to enter the game. You’ll understand the basic model I apply to every customer that wishes to grow fast and generate (a lot of money) money ASAP. Either you’re an individual, a startup or a multinational you will be able to apply it, and you will be able to get awesome results.
These are the 3 Lead Generation books that you must have always in your pocket!
The Complete Guide to Facebook Advertising
This one is a Best Seller you must have.
Facebook isn’t dead and it won’t be in any near future (with more than two billion active users they are pretty much alive!). Actually, it is by far the sharpest targetting advertising platform. Your target audience is here (unless they are teenagers), and Facebook has the means to reach them.
This is a precious book, but for now, you can go over all the other types of advertising and land in the Lead Ads. You must devour this section as if it was the last chocolate cake slice that exists in the world. Learn from A to Z how to build Lead Ads, how to master them, test them, and you’ll have a machine gun ready to shoot leads all over.
Pay attention to:
- Copy Writing in Lead Ads
- Different kind of forms
- Automatic Rules (a must learn to succeed)
- Understand conflicts between campaigns and ad sets that share or almost share the same targets.
- Connectivity to a CRM
Remember:
- Sometimes Less is More — Fewer variations provide more results, but keep testing.
80/20 Internet Lead Generation: How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination
So you have the machine gun (Facebook Lead Ads) now you need the brains to know where and how to shoot.
This one will give you a fast training course on how you must define the USP (Unique Selling Proposition) and how you will communicate it. Now that you know the message and story you’re going to tell, you need to have a proper Landing Page. Pay attention to the parts that a landing page must have, and technical information. You may ignore the SEO part for now as it is less important in our strategy.
Advanced Google AdWords Strategy: The Comprehensive & Data-Driven Practical Guide on Managing & Optimizing AdWords Accounts Profitably
this one is the book — Get it Here
And
Use This Google AdWords Hack to Lower Costs and Increase Leads
This is not a book but you’ll need to study this Single Keyword Ad Groups method. Study Here
With this combination, you’ll learn not only how to build a web campaign in Google Adwords. This is very important since you’re going to use Search Engine Marketing to convert all the traffic that you don’t reach in Facebook. Google Adwords isn’t cheap but it can be a total waste if you don’t know how to use it. The book will teach you how to work with all Google Adwords types of campaigns, the hack will teach you how to master results in search ads. SKAG way means that you can expect 5 times more results than normal campaigns. Understand the differences and keep in mind that SKAG is your way to rule Adwords!
Next Article
On Saturday I’ll be releasing the next article, which will tell you how to combine all these web channels and maximize results. I’ll also give you a practical example of a lead generation campaign and I will show you what you can expect from it.
It is important that, while reading the next article, you already read some parts of the books above. Keep in mind you need to know how to do the campaigns and not only knowing how to think about campaigns.
Please tell me if you liked this article and give me your feedback as it is very important for me and for all readers.
If you liked this post, share it with your friends and follow me.
Kind Regards,
Luis Colvier
and what you really need to know to build your 1 million dollar company from scratch!