Thanks. This is a nice description of the process and the fun surprises there, Juliette. I love the combination of quali and quant research. I think this kind of hybrids are a must in design research.
Given the prototype Reposado, and as you say, it’s a new (for you guys) market, I’m wondering if you did take a look at what’s available in the market. I know, it sounds silly and obvious, but I wonder why the Times would succeed over other sources of news. That kind of magazine tends to come in almost every Sunday (or weekend) newspaper…so I’m really curious about what those latent needs are in Mexico.
Anyway, I love the article and how the process is described. Thanks for sharing this!