3. The competition to be one of those apps is intense. Competitive advantage for platforms relies on being able to keep your users within an app. The more your users are within your app, the more you know about them, the more that information can then be used to sell advertising, the higher your revenues.
Journalism and the delivery of news has become an important part of this battle for attention on mobile, people are curious about what is going on in the world right now, the sports scores, the weather, what their friends have been doing and how Donald Trump fared on Super Tuesday.