eDreams Blog Redesign

I just redesigned the eDreams Blog as a Side project on eDreams. I tried to create a more emotional connection with the users, refresh the 90s look, improve the mobile experience and find new ways to retain users and get incomes.

I followed this process in order to achieve a proper result:

1) Meeting stakeholders and get briefed 
2) Define objectives and KPIs 
3) Gather all qualitative and quantitative data 
4) Benchmarking competitors and big players 
5) Involve main stakeholders on a workshop 
6) Drafts, mocks and prototyping 
7) User testing and iteration 
8) Tracking 
9) Beta launch


Check the beta site!: http://blog.edreams.it

Check it out on Dribbble