Hi Jason. When I started to follow 37Signals (yes, long time ago) you were about 12 people. When (and/or why)do you realize that you need more people once you are now with about 50? This isn't a sign that in the future your team can't be small and you'll have to rethink your premises?

Keeping the team small at the same time you improve your customer base isn't scale? I agree with your point that focus on the business model scale is wrong, just I thought that the 'we don't want scale' mantra can be misinterpreted the way it was presented by this article.

    Luiz Fernando Duarte Jr.

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